At West Central London Mind, our campaigns aim to raise awareness of the vital work we do, encourage donations to sustain our services, and ensure that everyone can access the mental health support they need. As an independent charity, separate from National Mind, we rely on the generosity of our community to continue providing life-changing support to individuals facing mental health challenges in Brent, Kensington & Chelsea, Wandsworth, Westminster, and surrounding boroughs.
Our campaigns focus on:
From organising a karaoke night, bake sale or signing up to a running event, there are so many ways you can get involved and raise vital funds to support mental health. For more fundraising ideas, visit our fundraising tips and tricks website page.
Every donation or monthly gift helps us provide essential mental health services and make a lasting impact on the mental health of thousands of people across London. You can donate to us here.
Share our campaigns by word of mouth and raise awareness on social media. Follow us on social media at Instagram, LinkedIn and Facebook.
This year for Mental Health Awareness Week (12th – 18th May 2025), we’re celebrating the power of community in mental health, with our campaign: Community in Mind.
Being part of a safe, positive community is key for our mental health and wellbeing. We thrive when we have strong connections with other people and supportive communities that remind us that we are not alone. Communities can provide a sense of belonging, safety, and support in hard times, and give us a sense of purpose.
At West Central London Mind, community is at the heart of everything we do and is our driving force for change.
In 2024, we launched our Winter Appeal, calling on the local community to support us in making a lasting impact on mental health. As demand for mental health services continues to rise, with over 1 million waiting for NHS care, our goal is to ensure that no one faces mental health challenges alone. Through this appeal, we aimed to raise vital funds and increase awareness of the ongoing mental health crisis in the UK, helping to build a stronger, healthier future for everyone.
Throughout this campaign, we organised a range of initiatives to encourage donations and spark conversations about mental well-being. We were proud to collaborative with the Criterion Theatre for their production of Titanique, where audiences had the opportunity to donate to our cause. In addition, we were honoured to be the charity partner for Wandsworth Town Council’s Christmas Festival, helping to spread awareness and support during the festive season.
Thanks to the generosity of our supporters, our Winter Appeal helped us continue providing mental health support to those who need it most. We are incredibly grateful to everyone who donated, shared our message, or took part in our initiatives.
In October 2023, we launched a campaign to mark Black History Month, aimed at raising awareness of Black communities’ history, combating racism, promoting inclusivity, and inspiring positive social change. Through a series of social media posts, we highlighted key historical moments, influential figures, and the ongoing challenges Black communities face today. Our goal was to spark meaningful conversations and encourage active support for racial equity and mental health advocacy in and around the black community.
A key part of this campaign was a series of interviews with two inspiring Black professionals, Maame Esi Dekyewa Yankah and Roselyn Bunhu. These discussions, conducted via Microsoft Teams with the participation of our staff, provided valuable insights into their experiences, challenges, and the intersection of mental health and cultural identity, especially within the workplace. Maame Esi, founder of “By Maame,” shared how she uses food to celebrate West African culture and educate others on its health benefits, drawing from her own experiences in business and the NHS Crisis Café programme. Meanwhile, Roselyn, an experienced midwife, discussed her passion for addressing disparities in maternal healthcare for Black women, particularly through her innovation—a web app designed to provide culturally informed pregnancy support. Both interviewees were asked questions on the impact that racial inequality had on both their public and private lives, painting a picture of the struggles the black community face due to racial inequality in the UK. These conversations were later developed into articles, that were shared on our socials and website.
